Australia’s fuel retail sector may be on the cusp of another shake up, with entrepreneur Adrian Portelli moving from online promotions into physical service station ownership. The first LMCT+ branded petrol site has begun taking shape on a high traffic intersection in Preston, Melbourne, marking the brand’s first visible step into fuel retail. The location sits on one of Melbourne’s busiest arterial corridors and has already attracted attention due to new signage and branding appearing at the former Shell site. For many in the industry, this confirms that long discussed plans around an LMCT+ fuel network are now becoming reality ...

Australia’s fuel retail sector is under sharper regulatory scrutiny, with the competition watchdog stepping in to closely examine a proposed deal between two of the country’s largest fuel networks. The move signals a growing focus on how consolidation could affect fuel prices, choice, and competition at the local service station level. The Australian Competition and Consumer Commission has escalated its review of Ampol’s plan to acquire EG Australia into a more detailed assessment phase. This decision reflects concerns that combining two major fuel networks could reduce competition in many suburbs and regional towns across the country. Why the regulator is ...