Support for Australia’s independent service station operators

Home / About / Meet Dan Armes

Founder, ServoPro

Meet Dan Armes.

33 years running businesses, more than 20 of them in the petroleum industry, and one goal: helping independent service stations compete with the majors.

20+ yrs petroleum industry28 yrs in retail2000+ operators in ServoPro

His story

He's seen the industry from every angle.

Working in and managing businesses of all shapes and sizes for 33 years has taught Dan a lot. From a young age, he’s had a passion for retailing, and he has 28 years’ experience in retail to show for it.

Dan started on the ground in service stations, then worked his way up to site manager, retail area manager and wholesale sales manager (NSW) for one of the country’s fastest-growing Australian, family-owned petroleum wholesalers. Along the way he studied a Bachelor of Business and a Bachelor of Education.

ServoPro is Dan’s way of helping small Australian businesses compete with their major international competitors in a tough, highly regulated industry.

With that mix of education, hands-on experience and an eagerness to see small Australian businesses succeed, ServoPro was born. It gives independent owners a way to connect with like-minded operators and put the tough questions to industry experts. Members can phone or email Dan directly to talk through their challenges.

33 yrs

running businesses

20+ yrs

in the petroleum industry

2

degrees: Business and Education

Career

From the console to the founder's desk.

01

Service station staff

Working on the ground, on the console and forecourt.

02

Site manager

Running an independent service station day to day.

03

Retail area manager

Looking after multiple sites and their teams.

04

Wholesale sales manager, NSW

For a fast-growing, family-owned Australian petroleum wholesaler.

NOW

Founder, ServoPro

Helping 2000+ independent operators compete with the majors.

Education: Bachelor of Business · Bachelor of Education
What Dan does now

Building tools for independent operators.

Founder

ServoPro

Australia’s membership for independent service station operators: supplier pricing with 100+ suppliers, legal, HR and safety helpdesks, ServoSkills training and direct access to Dan.

Co-founder

TankTrace

Online SIRA reporting for service stations, built with Krystal Moujaber of MSafe Consulting. Operators enter daily dips, deliveries and sales, and TankTrace produces the monthly report for the regulator. Dan leads marketing, technology and customer relationships.

Industry commentator

C&I magazine

Expert reporter and commentator for Convenience & Impulse Retailing, covering fuel quality, tank management, safety, insurance and electric vehicles.

Co-founder

IndiHub

A membership for independent retailers, launched with Matt Ritson, using the same approach as ServoPro: supplier discounts, HR and safety resources, and expert advice.

FAQs

About Dan.

Want to talk something through? Call Dan on 0490 415 063 or send a message.

Yes. ServoPro members can phone or email Dan to talk through their challenges and find solutions, and get mentoring from Dan and other industry experts. See what membership includes.

More than 20 years, from working on the ground in service stations to site manager, retail area manager and NSW wholesale sales manager for a family-owned Australian petroleum wholesaler.

TankTrace is SIRA reporting for service stations, co-founded by Dan and Krystal Moujaber of MSafe Consulting. Operators record daily dips, deliveries and sales online, and TankTrace produces the monthly SIRA report to help detect leaks, losses and short deliveries.

Yes. Dan is an expert reporter and industry commentator for C&I magazine and writes regularly in ServoPro’s news section about compliance, fuel management, safety and running an independent servo.

Get Dan in your corner.

Join 2000+ independent operators and talk your challenges through with someone who’s run a servo.