As everyday life starts to get back to normal after the pandemic, it’s necessary to make sure your service station is looking it’s best. This means ensuring the safety of your customers as well as your employees, and investing in long-term changes that will revamp your business as a whole.
Here are a few ways that you can revamp your service station to put customer safety and satisfaction, along with business success, front and centre.
Refresh the Exterior
Having visual appeal is key to standing out among your competition, and people are more likely to choose businesses that they recognise and trust. You want your service station to look clear and welcoming, and in order to do this, it might be necessary to revitalise your pump design and general exterior.
You can update your look by refreshing the pump design, placing new decals, and incorporating brushed aluminum to reflect lighting. To amp up roadside appeal, update your lighting features so customers can see your service station even at night. LED lighting is not only an effective way to reduce your energy use but a great way to attract customers when the sun goes down.
Redesign the Bathrooms
COVID has changed the way that many people approach public bathrooms. More emphasis than ever before is being placed on cleanliness and touchless features.
You can make your service station bathrooms as touchless as possible by installing automatic paper towel dispensers, sensor faucets, sensor toilets, hands-free soap dispensers, and automatic doors. If you’re rebuilding your bathroom entirely, consider creating two exits (much like an airport bathroom) so that customers can follow a one-way path in and out.
Incorporate More Grocery Products
It’s becoming more common for customers to stop at convenience stores rather than supermarkets to fulfill their grocery needs, especially when they’re just looking for a few odds and ends. If you revamp your service station to accommodate this demand – for example, adding a cooler section for produce and other perishables – you will attract more customers that need to stop in and grab something quick.
Go Contactless
There are many ways that you can reduce physical contact within your service station. You can install barriers, sneeze guards, and partitions at the POS, and implement scan-and-go technology as a payment method.
If you plan to introduce more convenience items to your service station, you might even consider incorporating a curbside pickup service for ultimate convenience.
Revamping Your Service Station
There are many ways that you can update and revamp your service station to meet the ever-growing needs of customers. Use these tips and you will see success related to business performance and customer satisfaction.