While it’s true that the need for service stations will never go away as long as cars are on the road, whether thay are petrol, diesel, electric or hydrogen. Having said that, there can be times when customer visits decrease. We witnessed this happen at the beginning of the pandemic, when demand went down and many petrol stations saw a loss of profits.
In order to amp business back up, a petrol station has to know how to offer the best service possible. Here are a few ways that you can make that happen:
Get Online
Every successful business in the 21st century has an online presence or a website – including petrol stations! A good website is how you can set your business apart from competitors and provide information about your goods and services to curious customers.
A great way to stand out is by finding a unique selling point to add to your website that none of your competitors are using.
Also, you need to get social. This means setting up social media accounts for your service station and starting to engage with your customers. This is such a cost effective way to attract new and existing customers back to your site.
Did you know ServoPro members get a free website?
Don’t Ignore Negative Feedback
If any sort of business, including petrol stations, receive negative online reviews, this can cause customers to avoid going there. How you can deal with negative feedback is by handling it smartly – this way, the word won’t spread to the rest of your customer base.
What you can do is reply to the disappointed customer personally and apologise for any missteps or wrongdoings. Show that you are willing to improve and exceed their expectations next time.
Better still, don’t give your customers any reasons to complain. Ensure your staff are highly trained and provide the best customer service in your area. Take advantage of online staff training courses like ServoSkills.
Use Visual Appeal
No matter how great the quality of your fuel or services, if you don’t appeal to your customer base visually, you will lose their interest. The inside and outside of your petrol station should be enticing and eye-catching, doing its part in attracting your target market.
Does your site need a rebrand or at least a good clean? Consumers expect your petrol station to be looking like new so make sure you provide this.
Improving Your Petrol Station
There are many ups and downs to business, and business at your petrol station is no exception. But if you find yourself in a rut, don’t get down on yourself – there are plenty of ways that you can get back on your feet, and ServoPro is here to help.