14
Dec

The Secret to Getting Repeat Customers at Your Petrol Station

One of the best ways to ensure that your petrol station is running smoothly is by making sure customers are happy with their experience. If you’re running a petrol station, customer satisfaction should be one of your main focuses. But, even if you want to keep your customers happy, you may be struggling to find ways to do this. Here are some of the best strategies for creating a high-quality customer experience for your petrol station.

Have Excellent Customer Service

Your staff’s reputation is key to your success as they are the face of the business. You should ensure that your staff is always respectful, ready to help customers out, and friendly to everyone. Going out of your way to make a customer feel welcomed at your service station will help you to keep consistent shoppers.

Use Service Station Signs

Remember that not all customers will be familiar with how the fueling process works. Using service signs will help to guide them along the way and can highlight the steps that they need to take during the fueling process. Also the things that they shouldn’t do. Make sure to put up warning labels so that customers are aware of safety regulations at your station.

Keep Up Your Service Station’s Appearance

Customers are much more likely to return to your petrol station if you have a nice, clean appearance. Keeping your station clean and well stocked is important to getting people to want to come back. Some things that you should consider the appearance of include the landscape, dispensers, driveway, rubbish bins, and building exterior. Make sure that your place looks good for passing traffic. Also ensure that facilities such as the bathroom are clean at all times.

Utilise Competitive Pricing

Make sure that you are keeping your prices at the same rate or slightly lower than nearby competitors, if possible. Starting off with competitive prices will attract more people to your petrol station and make them more likely to stick with you if the market price shifts. Competitive pricing is a great way to draw customers in and make them want to come back for more. Make sure that you are not overpricing any of your products or services. If you are unable to be competitive with your fuel pricing then you may need to re negotiate with your current fuel supplier or look at other options. Get in touch with us if you need help with this.

Train Car Wash and Tire Service Attendants

Make sure that everyone at your petrol station is trained, especially those who are providing special services like car wash and tire service. If you offer these services, make sure that they are up to your customers standards. Your attendants should be just as good, if not better than your competitor’s. Train your staff to follow the proper guidelines to their job, and make sure that you are hiring the best of the best. As part of the ServoPro membership, petrol station owners get access to a comprehensive online training course, ServoSkills, to cover all the key areas of working in a petrol station.