Ampol and ExxonMobil form new alliance

Delivery of Mobil lubricants to the Australian market will be supported by Ampol under a new marketing alliance.

In partnership with with ExxonMobil, Ampol has announced it will blend, distribute and market Mobil lubricants in Australia.

The manufacturing, distribution and marketing conversion to Mobil lubricants will commence in 2021.

It will take approximately 12 months to complete according to a media release issued this week.

With its local production and import capabilities, Ampol, through strategic infrastructure positions and supply chain expertise will support the delivery of Mobil‘s lubricants to the Australian market.

Ampol Managing Director and CEO Matthew Halliday said the company had chosen Mobil lubricants after thorough market research.

“Our customers know us for our extensive knowledge and capabilities in sourcing and manufacturing trusted, high-quality lubricants,” he said in a prepared statement.

“We explored several options to find the right lubricant technology for our customers and believe that Mobil lubricants are a perfect fit. This alliance forms part of the revitalisation of Ampol and supports our commitment to continuing to evolve our lubricants offering to support the changing needs of our customers,” said Halladay.

“Ampol is Australia’s leading transport fuels provider and has been delivering quality products to Australians for over 120 years. We look forward to working with ExxonMobil, who bring global knowledge, leading lubricants technology and experience to our customer offering.”

The ExxonMobil Australia group has operated in Australia since 1895.

Last December, Caltex Australia announced it would change its company name to Ampol, subject to a shareholder vote in May this year.

In January it announced it would begin rebranding its 2,000-plus service station chain and oil products to Ampol, a brand it has owned since the 1995 merger.

“The alliance will build on the success of Mobil lubricants in Australia by combining our world-class brand and lubricant technology with Ampol’s scale, Australian expertise and strong customer relationships to deliver our advanced lubricants to more customers across Australia,” said Russ Green ExxonMobil Vice President of Finished Lubricants.

Although it was phased out as a brand in Australia after it merged with Caltex in 1995, Ampol will supply Mobil lubricants to retail and business customers through a combination of direct and distributor channels.

Extracted from Prime Mover Magazine

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