When customers pull into your service station, their very first impression is formed by your forecourt. But have you stopped to consider how the layout of your forecourt could be impacting your fuel sales, customer flow, and even safety?
A well-designed forecourt is more than a tidy space — it’s a tool that helps drive profitability and smooth operations.
Ease of Navigation
Clear entry and exit points reduce traffic congestion and create a smoother experience for customers. Confusing layouts can lead to frustration, delays, and even accidents. Ensure your pump lanes are wide enough for today’s larger vehicles and that your directional signage is unambiguous.
Safety First
Your layout should account for pedestrian movement just as much as vehicle traffic. Ensure there are safe walking paths from the pumps to your store, ideally marked and separated from the driving zones. Good lighting and visibility at corners also reduce risk after dark.
Maximising Impulse Sales
Strategically placing signage, air and water stations, and promotional displays can increase in-store visits. Think about where customers are most likely to pause — near the pump, queuing for car washes, or at exit points — and use these spots to encourage additional purchases.
Plan for the Future
With EV charging becoming increasingly common, your forecourt should be adaptable. Leave room to introduce charging stations without disrupting fuel operations.
In short, the right layout doesn’t just look good — it improves safety, enhances the customer experience, and increases sales.
For the latest retailer news and information, check out the ServoPro website or to speak to us about how we can help your business contact us.