You may think that it’s a strange concept for a service station to have a website. You don’t sell anything online, after all. Though this might be true, it’s necessary for any business in today’s business world to have a website in order to be successful.
There are still many service stations in Australia that don’t have a website. Many that do have a website don’t maintain it properly, which ultimately drives customers away. A good website is essential – having a bad one or none at all will not entice customers to stop and visit your service station
Here are five reasons why your service station needs a good website:
1. Everyone’s online these days.
By everyone, we mean your customers. They use the internet to make decisions and find out more about where they’re going to stop for fuel or grab a coffee. You have to meet your customers where they are with an aesthetically pleasing website and a user-friendly interface.
Think of it this way: If your main competitor has a fluid, well designed website and yours is either clunky or nonexistent, it’s clear which service station customers will gravitate towards.
2. You have a wider reach.
Having a website means you can reach customers in ways traditional marketing can’t. Tracking user data online can also help you get a better understanding of your market and how you can improve customer communications.
3. It’s a great marketing tool.
Having an online presence is a useful (and cheap) marketing method. A good website acts as a great face for your service station online
Using your website, you can learn more about your customers and their behaviour and then tailor your marketing efforts accordingly.
4. It solidifies your brand.
A website is where you can put any and everything about your business. It’s where customers can go to learn about what you do and who you are. It’s the cornerstone of your company’s brand. On your website, customers will learn what you specialise in, what sets you apart, and how you can meet their needs.
5. You can snag mobile customers.
Many people surf the web on their phones, not a desktop, so it’s important for your website to be mobile-friendly. This doesn’t only rank you higher on search engines, but it also gives you an in with mobile customers.
ServoPro and You
At ServoPro we want the best for your service station, and a good website is how you can stand apart from the rest. Contact us today to see how we can help you achieve the best online presence possible. All our members receive a free website as part of their ServoPro Membership.