It’s no secret that breakfast is the most important meal of the day. It gets the body going and primes you for success. It’s also a great sales strategy, because many consumers are now choosing petrol stations based on their food offering.
You’ll know that many customers already purchase coffee at service stations. And what better to pair with that than fresh or pre-made breakfast items?
If you’re still wondering why you should be offering breakfast items at your petrol station, keep reading.
It’s a Popular Offer
Many other places – fast food providers and service stations alike – are already serving breakfast items. The last thing you want is to stick out because you’re one of the few who hasn’t caught onto the trend. If you choose not to offer these items, you may even find your regulars seeking out their morning meal somewhere else.
The Demand is There
Many coffee drinkers appreciate the opportunity to add breakfast to their figurative cart. In the morning, it’s hard to resist a muffin with your coffee. Or even something heartier, like a bacon and egg sandwich or a breakfast burrito.
Non coffee-drinkers enjoy something warm to eat in the morning, too. This is something that your customers want!
The Rundown on Breakfast
Now that you understand the draw of offering breakfast food, let’s get into the details. If you want to start serving these items, you should know what food performs the best, and what food your customers want to see offered at your site.
It’s likely that your customers are stopping in for something they can eat quickly, easily, and without mess. What you serve shouldn’t contain intricate packaging, and customers should be able to hold it while they drive.
Freshly-made food is always the better choice. No one wants to chew on a bacon and egg muffin that has been sitting for hours while they sit in traffic!
You can make fresh breakfast happen by pre-making the sandwiches and serving them in a hot case, investing in pre-made frozen food, or partnering with a local bakery for fresh sweets.
Breakfast at Your Service Station
Your service station plays a major role in starting your customers’ days off on the right foot. Serving them a hot breakfast might be just what they need to make their morning great. And not only that, you’ll see a boost in revenue for your business, too!
Extracted from pdicstoreessentials