VTA Launches Greenstar Programme to Drive Sustainable Transport

The Victorian Transport Association (VTA) has introduced its innovative Greenstar Transition Pathway Programme during the Alternative Fuel Summit at Hyatt Place, Essendon Fields. This groundbreaking initiative is set to lead the transport sector towards a more sustainable future by promoting the adoption of low and zero-emission technologies.

The Greenstar Programme is tailored to guide fleet operators through the complexities of decarbonisation. By providing education, bespoke resources, and structured transition frameworks, it empowers operators to embrace environmentally friendly practices without compromising efficiency.

Peter Anderson, CEO of the VTA, underlined the programme’s significance, calling it a catalyst for transformation within the transport industry. 

“Greenstar is poised to revolutionise the way heavy vehicle operators approach sustainability. By delivering the tools, training, and technologies essential for decarbonisation, we can achieve meaningful reductions in carbon emissions while enhancing operational performance,” Anderson remarked.

“The programme outlines a practical route for operators to adopt alternative fuels and cutting-edge technologies, ensuring they align with government emissions targets and play their part in building a greener future.”

This comprehensive four-year initiative is structured in three phases. It begins by equipping operators with knowledge and tools to monitor fuel usage, minimise emissions, and identify efficiencies. The second phase focuses on implementing best practices and adopting greener technologies with robust technical support. Finally, the programme supports fleets in transitioning to alternative fuel vehicles through tailored frameworks and collaborations with eco-friendly fuel providers.

The launch served as a focal point of the VTA Alternative Fuel Summit, which gathered thought leaders from government, industry, academia, and regulatory bodies. Discussions revolved around key challenges in decarbonising freight transport, including the financial implications of transition, case studies on alternative fuel success, regulatory compliance, and strategies to accelerate change.

“The Summit showcased our industry’s determination to tackle decarbonisation head-on,” Anderson said. “The invaluable contributions of sponsors Viva Energy Australia and CMV Truck & Bus made this event possible, highlighting the importance of collaboration in achieving sustainable transport solutions.”

Prominent voices at the event, including Victorian Minister for Freight & Ports Melissa Horne and experts from organisations such as Swinburne University, Freight Victoria, Volvo Trucks, and Daimler Trucks, shared real-world examples of alternative fuel innovations and practical advice for navigating this transformative period.

With Greenstar, the VTA has set an ambitious goal to transition over 5,000 heavy vehicles to alternative fuels within the programme’s initial four years. This initiative aims to deliver immediate reductions in emissions and fuel consumption, paving the way for long-term adoption of green technologies in the industry.

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