Viva Energy, one of Australia’s largest energy and retail groups, is taking a major step to overhaul how its convenience stores operate. Through its OTR Group, the company has teamed up with global technology provider Blue Yonder to introduce artificial intelligence tools that will streamline everything from product ranges to stock management.

Why the Move Matters

With a network that includes Shell Reddy Express, On the Run (OTR), Store24, and hundreds of Smokemart and Giftbox outlets, Viva Energy has become a major player in convenience retailing. Running such a wide variety of sites means understanding what each community wants and making sure the right products are always available.

The introduction of Blue Yonder’s systems will help OTR forecast demand more accurately, adjust stock levels at individual stores, and respond quickly to changing consumer preferences. It’s about ensuring customers have the right choice on the shelves, whether they’re stopping for fuel, a coffee, or grocery top-ups.

Smarter Operations with AI

Using AI-powered tools, OTR will be able to:

Improve demand forecasting at store, product, and daily levels.
Optimise inventory by adjusting to local conditions and customer habits.
Manage the introduction of new products or removal of old ones with minimal disruption.
Expand ranges in line with what shoppers are looking for.

By moving away from outdated legacy systems, the business can now manage its full supply chain on one integrated platform, giving teams better visibility and control.

What This Signals for the Industry

For independent operators, the move highlights how larger players are leaning on advanced technology to sharpen their competitive edge. The focus is firmly on customer experience, ensuring stores are more appealing and efficient than ever.

While independents may not invest at the same scale, the lesson is clear: data-driven decisions, smarter stock management, and adapting quickly to what customers want will define the future of convenience retail.

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