At most petrol stations and c-stores, energy drinks outsell many other beverages by a notable amount. Customers looking for a quick energy boost and a cold drink will often buy an energy drink if you position the product well.
There are a few methods through which you can improve energy drink sales.
Seven Key Tips
The good news is that keeping it simple is the way to go. You don’t need to jump through any overly-complicated hoops to get energy drinks out the door. Just consider these seven tips and watch your sales rise:
1. Prioritise Their Position
Ensure the energy drinks’ position reflects their status as one of the most popular beverages. Positioning them with prioritised placement will ensure customers see your range of energy drinks.
2. Keep Them Cool
Customers are more likely to buy a drink of any kind if it’s chilled. Make sure your customers have easy access to cold cans of energy drinks.
3. Stock Only The Best
You want your energy drink inventory to be complete with core brands that people know, along with new and innovative ones that they’ll want to try.
4. Organise For The Shopper
Group different types of energy drinks together and label the sections accordingly. For example, you can group traditional drinks in one place, zero sugar in another, flavoured in another, and performance in another. Doing this will help your shoppers navigate more easily.
5. Healthy Alternatives
Get on board the healthy options trend and stock a range of healthy energy drinks.
6. Create Excitement
Energy drinks should be exciting for customers. They should be something that people want to try. Use advertising to put across this message. Look at how Red Bull has created excitement around their brand. Do the same in your store.
7. Clear Pricing
Clear pricing is important for customers, and those looking for a deal will appreciate a visible price. Make sure promotions are visible so customers know they can get a great deal!
Maximising Sales
Energy drinks are one of the most important ready-to-drink categories in the petrol and convenience store channel, which means they deserve a fair amount of attention in your c-store.
Take advantage of these tips, and you’ll notice customers gravitating towards your energy drink stock more frequently than they have in the past. For more advice on optimising your c-store, check out ServoPro’s website.