A smooth and efficient forecourt is essential for keeping customers happy and maintaining steady sales. Congestion on the forecourt can create frustration, safety risks, and lost revenue as drivers abandon queues or avoid stopping altogether. With a few strategic changes, service station owners can significantly improve traffic flow and create a more organised and welcoming site.
Design Clear Entry and Exit Paths
Customers should immediately understand where to enter, queue, and exit. Clearly marked lanes, visible arrows, and well-positioned signage help guide drivers and reduce confusion. Avoid clutter near entry points and ensure no displays or bins obstruct vehicle movement.
Keep Pumps Operating and Accessible
Pump downtime is one of the biggest contributors to gridlock. Regular equipment checks ensure all nozzles and payment systems are functioning. If a pump is offline, display clear signage so customers know not to queue behind it. Proper spacing between pumps also allows easier manoeuvring for larger vehicles.
Encourage Quick and Safe Fuel Purchases
Small operational changes can make a big difference. For example, keeping paper towels, squeegees, and gloves fully stocked helps customers complete their stop efficiently. Ensuring EFTPOS terminals are reliable and payment is fast reduces dwell time at the pump.
Train Staff to Monitor Forecourt Flow
Your team plays a crucial role in spotting potential blockages before they escalate. Encourage staff to keep an eye on traffic build-up, malfunctioning equipment, or hazards that slow movement. A quick intervention, such as directing a customer to a free pump, can prevent larger issues.
Improving forecourt flow not only enhances customer experience but also increases the number of vehicles you can serve during busy periods. With a few adjustments, your service station can feel safer, faster, and far more efficient for every customer who drives through.
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