Qantas and Woolworths have revamped their loyalty scheme partnership, with a more generous conversion rate for members who use their supermarket spending to earn airline points.
Two thousand Woolworths points – or about $2000 of spending at the supermarket’s stores, Big W, BWS and some Caltex service stations – can now be swapped for 1000 Qantas points, compared to 870 points previously.
It takes 8000 points to book a one-way Classic Flight Rewards ticket with Qantas from Sydney to Melbourne.
Members’ Woolworths points will also be converted to Qantas’ scheme automatically when their balance hits 2000, rather than once every three months.
Amanda Bardwell, managing director of Woolworths’ digital and loyalty arm WooliesX, said the changes would make the partnership simpler and more rewarding for members.
Qantas Loyalty chief executive Olivia Wirth said Woolworths shoppers had earned “billions” of Qantas points in the past year, or the equivalent of more than 10,000 flights from Australia to the USA.
Woolworths Rewards members can still earn $10 discounts for their next shop rather than opt-in for Qantas points.
The supermarket and airline started their partnership in 2008, with each loyalty program boasting about 12 million members.
Woolworths briefly dumped Qantas from its loyalty program in 2015, which proved unpopular with customers and prompted a hasty backflip two months later.
Virgin Australia and Coles have a tie-up between their loyalty schemes. Meanwhile service station BP is in the process of jumping ship from Virgin’s scheme to Qantas’.
Extracted from The Sydney Morning Herald