Mrs Mac’s Pie Company has been acquired by a company trading as Aus Pie Co. With details about Aus Pie Co scarce, its CEO Bruce Feodoroff is the current CEO of Pie Face.
Aus Pie Co CEO Bruce Feodoroff said the acquisition would ensure the Mrs Mac’s tradition had a “bright future”.
“We have plans to revitalise the company with further investment and improve the range, without sacrificing the flavour’s Australians and New Zealanders love,” he said.
On LinkedIn, Feodoroff’s current role is listed as CEO, Pie Face. His profile lists Pie Face as his employer on three separate occasions, including three consecutive roles from 2015-2017, ending with Global CEO; then chief operating officer in 2019-2020; and CEO from January this year, after spending a year as group commercial general manager for Real Dairy Australia.
In 2017, Pie Face went into liquidation for the second time and was purchased by United Petroleum. Feodoroff told Food & Drink Business the parent company of Aus Pie Co is not United Petroleum, but had not responded to further questions by press time.
Early last year, the former group CEO of Frucor Suntory Oceania, Jonathan Moss, was brought on board as Mrs Mac’s new CEO, replacing Paul Slaughter who had led the company for six years. It appears Moss’s tenure ended this month.
Slaughter is now CEO of agri-food investment company Harvest Road Group, which is owned by Andrew Forrest’s Tattarang investment arm.
Before Covid, Mrs Mac’s undertook an extensive capital program to upgrade its factory and levels of automation.
Last year, it launched a new range to be sold in supermarkets, convenience stores, and petrol stations.
Feodoroff said Aus Pie Co would engage with Mrs Mac’s staff to improve the quality of its products.
“We recognise the experience and knowledge that the Mr Mac’s staff deliver to the business, and quality enhancement is a key deliverable for us,” he said.
Manufacturing would stay in Australia, he added, saying Aus Pie Co was “on a mission to grow this great business and brand both locally and internationally”, and that jobs for Mrs Mac’s workers were secure for the long term.
The business began in 1954 as Bakewell Pies and is based in Morley, Western Australia. It says it has produced more than 100 million pies, rolls, and other pastries across Australia and New Zealand.
Extracted from Food and Drink Business