Maximising Impulse Purchases at Your Service Station

Impulse purchases play a crucial role in driving revenue at service stations. With the right strategies, you can encourage customers to make unplanned purchases, increasing basket size and profitability. Here’s how you can optimise your store layout and product placement to maximise impulse sales.

1. Position High-Margin Items at Checkout

The checkout counter is prime real estate for impulse purchases. Stock small, high-margin items like confectionery, mints, energy drinks, and phone accessories within easy reach. Customers waiting in line are more likely to grab a last-minute addition to their basket.

2. Use Strategic Product Pairing

Encourage cross-selling by placing complementary products together. For example, position travel-size toiletries near the coffee station or pair protein bars with energy drinks. This subtle nudge makes it easier for customers to see the value in buying multiple items.

3. Leverage Seasonal Promotions

Rotate your impulse items based on the season. During summer, stock sunglasses, sunscreen, and chilled beverages near the entrance. In colder months, highlight hot food, hot drinks, and comfort snacks. Seasonal offerings create a sense of urgency and encourage purchases.

4. Keep Displays Fresh and Engaging

Regularly update your displays to maintain customer interest. Eye-catching signage, well-lit shelving, and neatly arranged products all contribute to a more engaging shopping experience. Limited-time offers and bundle deals can also make impulse purchases more appealing.

5. Offer Exclusive Deals

Loyalty discounts and multi-buy offers are great incentives for impulse purchases. A simple “Buy One, Get One Half Price” deal can encourage customers to grab an extra item they hadn’t planned to buy.

By implementing these strategies, your service station can drive more impulse purchases, increase customer spend, and improve overall profitability. Small changes in layout and promotions can lead to significant gains in sales and customer satisfaction

For the latest retailer news and information, check out the ServoPro website or to speak to us about how we can help your business contact us.

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