Maltesers get a caramel makeover

Mars Wrigley have given Maltesers a makeover, with a new caramel flavour.

The caramel infused crunchy malt centre is housed in Malteser’s signaturemilk chocolate.

This is the first time Maltesers has debuted a caramel flavour both locally and internationally.

With caramel being one of the most popular flavours within the confectionary aisle, Mars Wrigley is confident that this new flavour variant will please both traditional Maltesers fans and new ones.

Designed and made locally in Australia at Mars Wrigley’s hub in Ballarat, the product plays to the popularity of caramel and milk-chocolate and is the latest locally-driven consumer-led product innovation for the brand.

Caramel Maltesers will be available from July across supermarkets and convenience stores nationwide, and retails for $4.50.


Extracted from Food And Drink Business

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