A new report from the Australian Competition and Consumer Commission (ACCC) highlights the vital role smaller, independent petrol retailers play in keeping fuel prices competitive across the country.
Cities With More Independents See Lower Prices
According to the ACCC, fuel prices are generally cheaper in cities where there is a strong mix of smaller operators competing alongside the major chains. The findings show that Sydney, Melbourne and Adelaide, which have a higher number of independent fuel brand,s recorded lower average prices for regular unleaded petrol between mid-2022 and mid-2024.
Meanwhile, Brisbane and Canberra, where independents have a smaller presence, recorded the highest average prices during the same period. The message is clear: more competition at the pump means better outcomes for consumers.
Independent Operators Gaining Ground
Smaller independent fuel companies are steadily expanding their footprint. These operators — including Speedway, Metro Petroleum, Freedom Fuels, Budget, Vibe and Pearl Energy now account for around 26 per cent of national fuel sales, up from 18 per cent in 2018. Collectively, more than 30 different independent brands now compete across Australia, offering motorists more choice and often sharper prices.
The larger brands, such as Ampol, BP, Viva Energy, Chevron, 7-Eleven, EG Group, United Petroleum and On The Run, still dominate about three-quarters of national sales. However, the continued rise of independents is helping drive greater competition and putting pressure on bigger players to stay price-competitive.
What’s Behind the Shift
The fuel industry has seen major changes over the past decade. Several refineries have closed, leading to an increase in imported fuel. At the same time, many major companies have undergone mergers, rebrands or acquisitions, reshaping how petrol is supplied and sold nationwide.
Despite these shifts, the structure of the industry remains relatively stable at the top end, with four companies, Ampol, bp, Viva Energy and ExxonMobil, responsible for most of Australia’s fuel supply and wholesale distribution.
Stronger Competition Benefits Everyone
More independent service stations entering the market means motorists have more choice and access to better deals. The ACCC found that independents often lead local price competition, especially when customers use fuel price comparison apps to seek out lower prices.
For independent operators, this increased consumer awareness is an opportunity to win loyal customers through fair pricing, quality service and strong local reputation.
Key Takeaway for ServoPro Members
The ACCC’s findings reinforce the importance of Australia’s independent network. Smaller operators are not only giving customers more affordable fuel options but are also helping to stabilise the overall market by keeping the majors honest.
ServoPro continues to support independent retailers with the tools, information and services they need to stay competitive and profitable in a changing market.
For the latest retailer news and information, check out the ServoPro website or to speak to us about how we can help your business contact us.