Service station owners are often looking for ways to increase their fuel sales. After all, the more fuel you are selling, the better your shop sales and in turn, your revenue.
The answer is simpler than you might think. It all hinges on keeping up with the maintenance of your service station. A well-maintained site makes for satisfied customers, and satisfied customers make purchases.
Upkeep and Maintenance
Here are some ways to maintain your service station:
Keep an eye on pump decals/stickers.
When the stickers or decals on your fuel pumps become worn and faded, customers have difficulty reading them. Since pumps are such a high-frequency touch point, this area gets dirty faster than anywhere else. The last thing a customer wants is to pump the wrong type of petrol into their vehicle, so make sure to keep your decals and stickers updated and legible. Also, a clean and well-maintained fuel pump indicates you care about the quality of your fuel.
Check your lights
Did you know that having light outages can decrease your fuel sales? A well-lit service station makes people feel safe at all times of the day and night. Moreover, your price board should always be fully lit, too, so your logo reads correctly, and people can easily see fuel prices.
Replace fuel filters.
Old and worn fuel filters make for slow pumps, frustrating customers – especially if they’re in a hurry. Customers expect the fuel to pump quickly, so replace your fuel filters every six months.
Watch for spills
There’s nothing wrong with accidental spills, but it’s crucial to address them as soon as they occur. Have a spill kit on hand because such spills can be very dangerous if they’re not cleaned up right away.
Keep it clean
The inside of your service station should be just as clean as the outside, if not more so. Check your aisles periodically to make sure all of your inventory is in the correct spot – this will make customers’ experience streamlined and simple. It’s also important to ensure the bathrooms stay clean and sanitary because nothing upsets customers more than an unpleasant restroom.
Maintenance Goes a Long Way
A well-maintained service station makes for satisfied customers who will return and give you their business repeatedly, so consider these tips at your site.