Cadbury has launched three new Marvellous Creations variants, Rocky Road, Birthday Cake, and Caramilk.
Marking 10 years since Marvellous Creations first hit shelves, the new products combine Cadbury’s signature “smooth and creamy” Dairy Milk chocolate with a “kaleidoscope of new tastes and textures”.
“Our new range of Marvellous Creations are a treat for the young at heart, reminding us of the excitement and wonder of childhood wrapped up in delicious Cadbury Dairy Milk Chocolate,” says Cadbury Vice President of Marketing Paul Chatfield.
“The release of these three new flavours, including the combination of Cadbury’s iconic Caramilk and Marvellous Creations, is a world-first and set to be one of our biggest launches yet, combining two familiar favourites into a delicious and unique taste experience.”
The new Marvellous Creations variants (RRP $5) will be available exclusively at Woolworths.
“Cadbury is a household name and we’re thrilled to exclusively range three brand new eclectic flavours for Woolworths customers to purchase,” says Woolworths Category Manager Mitchell Greatorex.
“We look forward to seeing the proudly Australian-made products on shelves available for chocolate lovers towards the end of this month.”
The new release coincides with Cadbury’s 100th anniversary manufacturing chocolate in Australia.
Extracted from Retail Magazine