This month, BP Australia, one of Australia’s leading fuel and convenience retailers, reopened its doors to its newly renovated Kings Way site in Victoria; the first concept store of its kind which heralds the future of convenience retail.
Featuring modern interiors with yellow and charcoal accents, and wooden ceiling panels for a refreshed look and feel, customers entering the store for the first time will immediately feel the difference of the fresh, new and elevated design features.
A premium destination for food, drink and snacking options, BP Kings Way is the first BP to offer Nitro cold brew coffee for the discerning coffee drinker, toasted wraps, sandwiches and bagels freshly prepared by professionally trained Wild Bean Café baristas, and a wider selection of healthy breakfast and lunch options, targeting a younger, food-focused audience.
In line with BP Australia’s promise for great customer choice during all eating occasions, there are also quick dinner options on offer including chilled, ready-made meals, and dry pantry goods like pasta and sauces for customers to pick up on their way home from work.
Over and above food and snacking, BP Kings Way customers will also benefit from easy access services like an express area for self-service check out as well as an ATM and money transfer, Hubbed parcel service, and a comfortable seating area, for a true Melbourne café experience.
According to Brooke Miller, Vice President Sales and Marketing, BP Australia: “Innovation is one of our key drivers, particularly when it comes to giving our customers time back in their day – urbanisation is increasing rapidly and we’re focused on giving time-pressed, urban shoppers the flexibility to buy what they need, when they need it, and in a location that is convenient to them. “BP Kings Way was selected as a flagship location as it is centrally located on a busy Melbourne arterial road surrounded by corporate offices, high-density apartment living and new developments.
The Kings Way site, which was an older site slated for a rebuild, seemed like the perfect place to test BP’s best ever in-store and café offers,” Ms Miller added.
With 48 per cent of consumers* visiting petrol and convenience stores for eat, drink or snacking options between meals, BP has introduced two key pillars known as ‘Food for Now, Food for Later’ as part of its customer mission.
“We know how important it is to lead the charge with customer expectations, which is why we have employed the best-in-class team with global expertise to bring BP Kings Way to life, and introduce the next phase of retail convenience.”
*Source: CMA 2017 Shopper Tracker Report
BP Kings Way reopened on 2 August and is located at 331 Kings Way, South Melbourne VIC 3205.
Extracted from C-store