BP and David Jones are expanding their market-leading offer to deliver fresh, high-quality products and innovative convenience with another 21 additional stores following the popularity of earlier sites. The expansion will have the 21 new stores opened by the end of 2020 across both Melbourne and Sydney – taking the total to 31 dual-branded sites in Australia.
These stores have all been carefully designed to cater to the expectations of busy, urban customers, offering David Jones Food food-for-now and food-for-later options, pre-prepared meals and groceries. Customers will still find the usual favourites they expect to find at any bp store, including the high-quality range of drinks and snacks at the Wild Bean Café and premium fuels on the forecourt.
All partner sites will also have a select range of the David Jones Food offering available to order on Uber Eats. The introduction of the Uber Eats online delivery option reflects significant customer demand for the service and has been met with strong uptake at existing partner sites. With Australian consumers forced to restrict their movements in recent months due to the COVID-19 pandemic, the service has been welcomed by customers during this challenging period.
Brooke Miller, bp Australia vice president sales and marketing said, “We know consumer needs are changing, especially during the current pandemic. Our strategy to lead the transformation of convenience retailing in Australia is resonating with our customers who lead busy lives and want easy access to healthy and delicious food, alongside bp’s other high-quality products and fuel offers.
“We are committed to delivering the best possible experience for our customers in welcoming, convenient locations as we continue to expand this great offer. bp and David Jones have developed a strong working relationship and we are thrilled to be working together as we further strengthen our partnership,” Miller added.
Pieter de Wet, managing director David Jones Food, said, “David Jones has embarked on a very exciting journey with our partner bp, with the aim of transforming fresh convenience food in the Australian market.
We have been delighted with the performance of our 10 trial stores in Victoria and New South Wales, and the feedback and response from our customers has been very positive.
“David Jones and bp are two iconic brands that share complementary skills and similar service values, and we work extremely well together. We are excited about the next phase of the rollout and the opportunity to share our quality offering with even more customers in Victoria and New South Wales.”
Extracted from SCN