A very different kind of convenience store has appeared in Melbourne, with 7-Eleven trialling a location that operates entirely without staff. Instead of the usual mix of drinks, snacks and machines for coffee or frozen beverages, customers walk into a bright, simple space filled with vending machines, overhead cameras and background classical music.
The test store is located at the busy intersection of Collins Street and Spencer Street in the CBD and has been set up as part of a short term trial. The idea is to see how city workers and commuters respond to a quick, automated experience that removes queues and staff interaction altogether.
Mixed Reactions from Locals
People passing through the area have had different reactions. Some miss being able to grab a fresh coffee, while others are curious to see how the concept develops. A few believe it could be helpful for fast moving urban areas, although many hope it does not replace all traditional convenience stores.
Inspired by Japanese Retail Trends
The automated format is similar to what is already popular in Japan, where vending machine stores and compact automated shops are more common. After Japanese based 7-Eleven International acquired the Australian arm of the business in late 2023, company leaders hinted that Australia could eventually see more modernised, Japanese influenced store designs.
A Trial, Not a Replacement
The company has confirmed that this is only a temporary conversion made possible by a planned renovation period. It is one of several trials exploring different ideas for CBD customers who often want fast, grab and go options.
At the same time, the business continues to invest in conventional stores, with new full service locations opening in Parkville and Anzac Station that still offer the full range of products and create new jobs. The company says this automated site was not created solely in response to crime, although the rise in abuse and theft across the retail sector has been a growing challenge for many businesses.
Growing Concern Over Retail Crime
The timing of the trial comes as retailers in Victoria call for stronger action to protect staff. Independent supermarkets warn that ongoing theft and aggression are putting enormous pressure on workers and could force some stores to shut. Bunnings has already introduced new security gates at several stores in the state due to rising incidents.
The Victorian government has said it intends to introduce new laws aimed at reducing violence against retail workers. Recent figures show that Victoria experiences more retail crime than any other state in the country, with incidents significantly higher than the national average.
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