VDMS has built a strong reputation for helping retailers protect profit through technology, from secure dispensing to smart stock control. Now, the company is taking that expertise a step further with Vision2Display, a new paid advertising program that turns in-store screens into income-generating assets.
From Security to Smart Media
As Dean Spencer, Director at VDMS, explains, the idea behind Vision2Display was simple. “If we’re already supplying the technology that sits at the front of every store, why not make that space work harder for retailers?”
After years of developing systems to protect high-value categories, VDMS saw an opportunity to use the same infrastructure to create value in a new way. “Vision2Display is the natural next step, transforming those same locations into high-impact digital media spaces,” Dean says.
The program complements VDMS’s broader mission to protect store profitability. “We’ve always focused on helping stores operate smarter and safer. Now, we’re helping them earn more from the technology they already own,” he adds.
How Vision2Display Works
Vision2Display is a national digital media network that pays retailers for allowing approved advertising to run on their in-store screens. It’s fully managed by VDMS and designed to be completely hands-off.
Once onboarded, retailers don’t need to manage content or schedules; everything runs automatically in the background. VDMS sources and approves advertising from national and regional brands, ensures content quality, and pays participating stores quarterly based on screen activity.
“It’s plug-and-play. There’s no extra cost or effort required,” Dean explains. “Retailers can simply enjoy passive income while offering customers a more engaging in-store experience.”
Why It Matters for Retailers
For operators in service stations, convenience, and mixed retail, Vision2Display provides an effortless new revenue stream at a time when margins are under pressure.
“It’s passive income, pure and simple,” says Dean. “Beyond that, it lifts the overall presentation of the store, adds professional polish, and helps independent retailers keep pace with the digital standards of big brands, all without extra work.”
Early adopters across Queensland and New South Wales are already seeing the benefits, receiving quarterly payments from their connected screens. “For many, this is the first time their digital displays have directly generated income,” Dean adds.
Retailers also maintain full control. VDMS only runs brand-safe advertising, no political, adult, or inappropriate content, and retailers can request category exclusions at any time.
Seamless Integration
Vision2Display runs on the same reliable platform that powers VDMS’s secure dispensing and display systems, using a media player running Windows 10 or above. If a store already operates VDMS cigarette dispensing machines or any VDMS digital signage, Vision2Display can be activated immediately with no additional hardware.
“Reliability was critical for us,” says Dean. “Our system uses cloud-based control with local fail-safes, so screens keep running even if internet connectivity drops. Everything is encrypted, monitored, and automatically updated by our support team.”
Expanding the Network
The network already spans hundreds of screens nationwide, and VDMS aims to double that by 2026. The company is also exploring partnerships with advertisers who want to reach customers directly at the point of purchase.
“Vision2Display gives brands a way to connect with everyday Australians in real stores,” Dean says. “For retailers, it’s a completely managed, no-risk way to earn from that same exposure.”
The Future of In-Store Media
As retail becomes more digital, VDMS sees Vision2Display as the bridge between automation and engagement, two areas where the company continues to innovate.
“We started with secure vending technology and evolved into integrated digital media,” Dean says. “Now, we’re helping stores turn those digital assets into a genuine business advantage.”
For Dean, the concept is simple:
“Vision2Display turns everyday store screens into a new income stream seamlessly, securely, and smartly.”
Retailers ready to join the program can contact [email protected] to check eligibility and start earning.
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