With staff shortages now the number one issue for service stations, you want applicants to understand that your service station is a great place to work, and the most effective way to do that is through a great job advertisement.
What Makes A Good Advertisement?
Here are some traits of a high-quality job advertisement:
- Research
Look at similar job advertisements to get inspiration on what you should include in your ad. - Language and Tone
Your language should be formal, but accessible. Avoid fluff and get to the point (in a friendly manner) regarding what you’re looking for. - Company Culture and Values
Your service station can thrive if you employ people who share your beliefs. - Structure
Create a short posting with a readable structure. Break it down into headings and subheadings, so the content is digestible.
Writing A Great Job Advetisment
Here’s what your job advertisement needs to be great and stand out from the rest:
- Job Title
Catchy titles snag applicants’ attention. It’s the first thing they see, so make sure it’s clear and upbeat. - Company Overview
Giving an overview of your company will help applicants decide if they want to join your team. Showcase what makes your service station unique and what you have that motivates employees to grow their careers with you. - Summary of Position
Give employees an overview of the position in about five lines, providing a general sense of the job requirements. - Benefits
Give reasons why an employee should apply for the position. Many employees are looking for salary details, benefits, and perks of the job. Remember, the more rewarding your benefits, the more likely you will get a range of applicants. - Job Description
Use bullet points to list duties that employees can expect in this position. This allows applicants to skim through the posting and get a good idea of what the position looks like. - The Ideal Candidate
Outline the skills and experience needed to apply for the position. This way, applicants will get an idea of the skill set that the role requires. - Extra Info
Extra information can include application deadlines, job locations, and COVID-19 policies that your service station follows. - Contact Information
Applicants need a way to contact you, so make sure to include your contact information – an email address and phone number should suffice.
Your Ideal Employee
Writing a top-notch job advertisement is key to attracting the best talent for the position at your service station. To learn more about forming a hardworking, collaborative team, check out ServoPro’s blog.