The 7-Eleven Australia team is celebrating winning back to back Canstar Most Satisfied Customers – Service Stations awards. 7-Eleven Australia beat 10 other brands to receive the 2019 award, following on from the 2018 recognition.
The award is based on the results of extensive independent customer research conducted by Canstar into the experiences of service station customers Australia wide. Customers who filled up a vehicle at a service station in the last month were asked to provide feedback on their overall customer satisfaction, and their score out of five for store appearance and cleanliness, service, petrol price, convenience, facilities and product range.
The 7-Eleven team received top marks of five stars in the ‘Appearance & Cleanliness’, ‘Service’, ‘Convenience’ and ‘Range of Other Items’ categories.
Angus McKay, 7-Eleven CEO, said the award was great recognition of the collective effort and focus from the total 7-Eleven team on working together to provide an extraordinary experience to the company’s customers.
‘I’d like to thank our customers who have recognised us two years in a row, and Canstar for this award. In retail, you’ve got to do a lot to make sure that every single transaction is a great one, and in our business, that means getting it right for more than 240 million transactions a year. That can’t happen without the collaborative efforts of our franchisee partners, our store leaders, store teams and the support office.’
‘This award confirms customers appreciate 7-Eleven’s outstanding offer. We are investing to ensure our support office team deliver innovative store formats, and a compelling range of convenient products and services including our fantastic fresh food and $1 coffee offer. Our store-based teams do a brilliant job of delivering the offer to our customers through the high standards and great value they provide and their great service in-store,’ McKay said.
McKay also believes customer appreciation of the quality and value of the brand’s fuel offer contributed to the win.
‘We’re really pleased to offer high quality Mobil fuels, and provide great value to customers through the use of our market leading fuel app. The 7-Eleven Fuel App has been downloaded more than 1.7 million times, and has generated total fuel savings of more than $11 million since launch. Customers also love the product offers and ‘freebies’ they get through the fuel app.’
‘I’m very proud of the more than 10,000 strong team who have contributed to making this recognition possible. Thanks to every person in our network for your ongoing commitment to going that extra mile to make our customers’ experience with 7-Eleven extraordinary’ McKay concluded.
Extracted from Business Franchise Australia