To keep growing your petrol station business and stay ahead of the competition, you must know how to attract new customers and stand out from the crowd. At ServoPro, we work with hundreds of service stations, and this is how they are doing it.
1. Offer Great Value
One thing many customers won’t turn down is a good deal, so one especially effective way to attract them is by offering promotions at your petrol station to demonstrate value. Appeal to potential customers around you and your customer loyalty will grow. Promotions may be on certain products, include fuel or even be in conjunction with another local business.
2. Keep Up Appearance
The aesthetics of your petrol station make the first impression on your customers. Your location should always be clean and well-lit, appealing to people day and night. Remember that your environment reflects the quality of your business, so make sure you have clean sidewalks, manicured gardens, and sanitised fuel pumps. It’s never a bad idea to invest in professional services to keep your environment maintained, as the benefits are significant.
Remember that your staff should be well-dressed, well-groomed, and approachable to create an enjoyable customer shopping experience.
3. Partner With Local Businesses
Partnering with businesses in your area can increase customer traffic. This can be an especially useful tactic if you’re located in a tourist location because offering discounts to local tourist attractions will entice customers. You could also partner with local restaurants and offer more diverse food choices at your petrol station.
4. Don’t Underestimate Advertising
Attracting new customers isn’t a passive task. Instead, use advertising. You might use locally targeted campaigns on social media to remind customers to buy fuel and visit your locations for special offers and points on their loyalty cards. Or you might take the old-fashioned approach and create attention-grabbing signs and regularly update your point of sale with new and exciting offers. This type of advertising keeps your space fresh and invites customers to return for the next great deal.
5. Focus On Customer Service
One instance of bad service can ruin a customer’s impression of your petrol station, so your staff should always make your customers feel safe, welcomed, and valued. A happy customer is a loyal customer, so place adequate focus on your staff’s customer service skills.
Your Petrol Station At Its Best
These five tips cover basic areas in which your petrol station can continue to improve to see the most success. If you would like to talk about how these can apply to your service station, contact us.